Thursday, June 5, 2008

Catch me if you can!



A nice concept hidden in this campaign for Live Poker Magazine. Three ads, made in France, that talk about bluffing in a sort of "impossible" way :-) I guess in Poker it is all about daring! Nice attempt to make me smile... and it did work I must say ;-)

Client: Live Poker Magazine
Agency: DDB, Paris
Creative director: Alexandre Hervé / Sylvain Thirache
Copywriter: Olivier Lefebvre
Art director: Benjamin Marchal
Photographer: David Stewart

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Wednesday, May 21, 2008

Flowertising

The Children's Society is a national charity driven by the belief that every child deserves a good childhood. To that end it provides vital help and understanding for those children who face the greatest danger, discrimination or disadvantage; children who are unable to find the support they need anywhere else. They unveiled the UK’s first billboard made entirely out of flowers in celebration of their garden at the RHS Chelsea Flower Show 2008 and their ongoing investigation into the state of childhood in the UK. Carrying the charity’s strap line, ‘Making Childhood Better’, the floral 20ft x 10ft ‘flowertising’ billboard is made up of 4,000 fresh roses, 1,500 fresh carnations and 1,000 chrysanthemums; contains over 102,000 petals; took over 288 hours to create and two hours to construct on site. The billboard wants to communicate that every child deserves a good childhood and that green space can play an important part in achieving this. A beautiful eye-catching surprise, reminding that summer is on its way!

Client: The Children's Society
Agency: Cake, London
Gardeners: Mick Lambert / Pat Lambert

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Chess Ace

Ace is a whitening product for clothes. In this ad done in Turkey we see a chess game of "stains" against white clean clothes! Looks like white wins, as the copy also tells us. Sure is a different way to show a product like this, although I'm not very sure rather I like it or not :-/ I believe it is on the border line between well done and "forced".
Client: Ace
Agency: Grey, Constantinopole
Creative Director: Engin Kafadar / Tugbay Bilbay / Ergin Binyıldız
Art Director: Dide Hersekli

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Wednesday, May 14, 2008

Baby you can drive my car...



I loved the art direction and the simple idea hidden in these Matchbox ads. What could be more direct than this? Kids that play with miniature model cars, imagine that they actually drive them. A nice "easy to get" campaign, without needed to use any text except the logo.

Client:
Matchbox
Agency:
Ogilvy & Mather, Frankfurt
Creative Director: Christian Mommertz / Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Director: Stefan Lenz / Marco Weber
Photographer: Kajetan Kandler

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Thursday, April 24, 2008

"Kalo Pasha" (Happy Easter) to all

Well the Greek Orthodox Easter has arrived, so it's time to take some days off. Days of grief that are followed by the resurrection of Christ, bringing along the message of love and hope for all. Happy easter to everybody. I will continue my blogging on 5th of May... Don't eat to much lamb now after all that fastening... (Greeks know what I'm talkin' about) C ya all soon.

Simple Simon Says...



Kids watch and do exactly what grown ups do. This is the meaning of this anti-smoking campaign, that I find so correct! The copy seems plenty, but it's worth reading it, for understanding the children's point of view about this topic. Illustrations look beautiful and so does the whole concept. I liked it alot.

Client: Friends of Cancer Patients
Agency: Saatchi & Saatchi, Amsterdam
Creative Director: Magnus Olsson
Copywriter: Avinash Sampath / Tim Bishop
Art Director: Tim Bishop
Retoucher: Jeroen Wartenbergh
Illustrator: Gregory Ferrand

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Wild ride

An Ad made in Mexico for Jeep. It was done to promote the Jeep camp, where test rides were taking place in real nature conditions. It took me a while to understand though that the three parrots represent the three colors of the traffic lights! Nice thinking but it looks a bit "hard to get" in my opinion... and without the explanation above, maybe it did need a test-ride text after all.

Client: Jeep
Agency: BBDO, Mexico
Creative Director: Ruben Rocha / Agustin Esteban
Copywriter: Omar Sanchez / Diego Gonzalez
Art Director: Antonio Cue / Agustin Esteban

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Tuesday, April 22, 2008

In the beginning was normal ears!

Shackleton in Spain is becoming one of my favourites :-) I love their humor that is very well combined with a good dose of creativity. In this ad, we see all the truth about Star Trek (I admit I am a big fan of that TV serial) and how it all began. It seems as Mr Spock didn't always have those long ears. I really wonder why didn't I become a Vulcan too, after all these "non studying" years in school... probably it doesn't happen to all naughty boys! Keep it up guys, it's always nice making us laugh. :-)

Client: Sci Fi Channel
Agency: Shackleton, Madrid
Creative Director: Juan Nonzioli

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A big step for man kind...

When it comes to condom ads, you just don't know what to expect anymore. Most of them are done a dozen of times. The "extra large" theme done in this ad is never shown I believe in this specific way... By placing in the ad a third middle shoe, they emphasize on the "King Size" mentioned in the copy. I guess it's easy to say what the "third foot" really is... Elephantiasis maybe? ;-/

Client: Manix
Agency: CLM BBDO, Paris
Creative Director: Gilles Fichteberg / Jean Francois SACCO
Copywriter: Laurent laporte
Art Director: Sophian Bouadjera
Photographer: Eric Devert

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Monday, April 21, 2008

Blown with the wind...


A very nice campaign for Holme Gaard Mouthblown Glass creations. The visuals in these ads show the glass, exactly the way they should, as mouthblown! The concept's result is very simple and beautiful. I don't really believe it is an easy idea, even if it can cross your mind after seeing it. A light and minimal sample of good advertising made in Denmark.

Client: Holmegaard Glass
Agency: Co+Hogh, Copenhagen
Copywriter: Peter Dalgas
Art Director: Claudio Mollebro / Dallanda Berry
Photographer: Mads Lauritzen / Claus Mollebro
Illustrator: Werkstette / Martin Bo Kristensen
Typographer: Morten Bak

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Thursday, April 17, 2008

The Big-Bang



How good can it be to show 3 different type of knock-outs to advertise a sleeping pill product? I really wonder! I thought it it supposed to relax you and feel calm, making you sleep peacefully (that should be its strong advantage). Communicating it as a big-bang on your head, just doesn't feel right... that is what can make you wake up with an awful headache I guess. Hm... am I wrong? I understand the point here is the "instantly sleeping" method, but still, doesn't really convince me :-/ I like the illustrations and the direction though and maybe it does work for some of you after all.... who knows? ;-)

Client:
GlaxoSmithKline / Sominex
Agency: Publicis U.S.A., Dallas
Creative Director: Eric Moncaleano
Copywriter: Steve Grimes
Art Director: Dolph Kawalec
Illustrator: Clive Biley
Photographer: John Parker

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Mainlands or Islands?






Siju from India sent this campaign in. Not quite a "new" way of thinking I might say, as the first thing that comes to your mind after thinking "global warming" is a sinked landscape! I believe this topic is already overdone, as I can recall several showing the statue of liberty under water! "Stop global warming. Save the world from becoming an island" is what the copy on this campaign claims, showing all five mainlands of our planet, turned into Islands... I will ask now... why 5 almost same island images? it seems meaningless. I mean take these 5 images and switch them, using the copy from the other ads... any difference? Should use at least some of the mainland's characteristics to make them more unique. But I do admit, it does look interesting :-)

Client: Bhadra Communications / Public Interest
Agency: Bhadra Communications, Bangalore
Creative Director: Satya P R
Copywriter: Satya P R
Art Director: Siju S Nair

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Wednesday, April 16, 2008

Break on through to the other side...



Berlitz foreign language school has always communicated with brilliant campaigns in the past (as much as I can recall). Here is a different way of doing it by DDB in Germany... Using beautiful visuals of barriers made by the language word and showing people behind them in the cultural country's way (France, Sweden and China) they incite us to "break the language barrier" as the copy claims, and move on to another level of language learning, by entering their country (probably from the sea side) ;-)
I loved the art style these ads are made of. The "plant" detail in all three of them is a plus in my opinion. I believe they look emotional enough as they should.

Client:
Berlitz
Agency: DDB, Dusseldorf
Creative Director: Alexander Reiss / Heiko Freyland
Copywriter: Shahir Sirry
Art Director: Alexander Reiss
Illustrator: Maren Esdar

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Tuesday, April 15, 2008

Mirror mirror on the wall, who's the drunkest of them all?



Lowe Bull in South Africa, created a "propaganda" poster for Russian Bear Vodka that was placed on the walls facing bathroom mirrors in pubs and clubs. At first glance, the writing appeared to be in Cyrillic Alphabet (probably meaning nothing), but when looked at through the mirror, the letters reversed to read in plain English: Real "Men Don't Drink and Drive." A nice sort of a mirror game, that can surprise somebody when first seen, probably making him think he drank too much ;-)
Simple and effective creative method, for a social interest message.

Client: Russian Bear Vodka
Agency: Lowe Bull, Cape Town
Creative Director: Alistair Morgan / Kirk Gainsford
Copywriter: Simon Lotze
Art Director: Brian Bainbridge
Illustrator: Brian Bainbridge
Photographer: Cameron Watson

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On your mark, get set...Go!



This is something I don't remember seeing before. Looks like a "one of a kind" car model campaign. It might look a bit hard to get at first, but if you take a couple of minutes you will understand what it's all about. The ads shown here are simply talking about "fast reaction", comparing it of course to the Peugeot 207 car. Making these animals scared, has a result of fast acceleration. It might also look a bit cruel, but despite that, it can seem funny. The ads work... I am sure the acceleration imagined here will be pretty fast, if the animals won't instantly drop dead from a heart attack first! Nice work from Chile :-)

Client:
Peugeot 207
Agency: Euro RSCG, Santiago
Creative Director: Rodrigo Bravo
Copywriter: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Illustrator: Chamo
Photographer: Juan Pablo Montalva

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Monday, April 14, 2008

Think Big



Nice visuals for Sony Microvault Tiny 4GB Memory Card done in Dubai. We all have seen this concept before I guess, big stuff fitting in small packs, But i like the clearness of these ads here and the exaggeration that this campaign shows! By using an egg, a jelly beans pack and a banana, the concept talks about how many and how huge things can easily fit in a tiny-small Sony memory card. The copy still remains the same as it is for all the Sony products: "Like no other".

Client: Sony Microvault Tiny 4GB
Agency: Fortune Promoseven, Dubai
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Matthew Jones
Photographer: Adam Browninghill

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Bad bikes running wild!

So I suppose this blog must keep going on, along with my thoughts, and along with my good and bad moments too... Alot of friends sent me ads for posting these days, but as you can understand it was impossible to post. I will try to follow up and put up the ones I like most at least.
Here is an ad that has arrived some days ago. I like the funny visual but I don't like very much the retouching here, as you can easily distinguish as fake. I think the lighting of the animals is pretty wrong also, but the idea is nice... an off road bike giving a performance for the "wild life", allowing man and nature to trade places. The copy reads: "Definitely not the same landscape" Nice thinking for a bike ad.

Client:
Yamaha WR250R
Agency: 1861 United, Milan
Creative Director: Vincenzo Gasbarro / Federico Ghiso
Copywriter: Mario Esposito
Art Director: Christian Longhi
Photographer: Winkler + Noah

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Thursday, April 10, 2008

Farewell...

Mr Tony… my Father, my Teacher and my Mentor in life, is no longer with us. That’s the reason the blog was off line these last days, due to my Father’s illness, that lasted only 16 days in the hospital. A Greek hospital run by the famous "Greek National Health System", that doesn’t care at all about people dieing! The doctors in one of the supposed "best" state hospital my Dad was in, have not been paid for more than 5 months. That has a result of a continuous strike situation, with no doctors available in the hospital and my Dad waiting in pain for 10 days with no exam taking place... Who’s fault is it? Are the doctors silent murderers? or is it our government to blame? I will choose the second option and stick with it for the rest of my life, without saying that the doctors are innocent of course! Unfortunately my dad would not have made it anyway. Cancer is still out there killing us all, and my dad gave an unequal battle, since his cells were still in great shape, allowing his illness to grow very fast, although his age wouldn’t normally allow that to happen.

Goodbye Dad, you are the most important person in my life and will always remain that way in my heart. I’m sure you deserve a great place in heaven, as you were the best husband I ever saw and the best caring dad on this planet.

Thank you for teaching me all I know and giving me a strong and steady base to keep on going on this weird world. I will try to do my best 'till we meet again sometime, somewhere…

P.S: I will soon be back with you all.

Saturday, March 22, 2008

Off for a while...

Advert-Eyes blog will not be posting for the following few days.
Please keep on checking regularly, as I will be back with you soon.
Many thanks for understanding. Meanwhile... stay creative :-)

Tuesday, March 18, 2008

Needles and Pins...


A Campaign done for an after-shave product, specialized in dark-skinned people in South Africa. One for women and one for men. The ads compare the after shaving effect with insect bites and feeling on your skin, showing a spider under a woman's armpit and ants on a man's face, both meant to be the "hairy" part on the skin... something you don't feel when you use this product ;-) The copy on the pack shot reads: "After shave care for waxed and shaved skin. Fino Soothe". I'd say it's good!

Client: Fino
Agency: TBWA / Hunt / Lascaris, Johanesburg
Copywriter: Jonathan Smith
Art Director: Lapeace Kakaza
Illustrator: Rob Frew
Photographer: Jason Robinson

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Friday, March 14, 2008

Psycho killer, Qu'est que c'est...

This really made me laugh, and I'm telling you it's not so easy... And when I say Oceania has humor, I really mean it! This billboard ad was made in New Zealand to promote the TV premiere of the "American Psycho" thriller, on TV2 channel. We have seen this face in many ads lately and they had just began to become boring I guess, but in this case I will simply call it a "Great use of President" :-)

Client: TVNZ / TV2
Agency: Saatchi & Saatchi, Auckland
Creative Director: Mike O' Sullivan
Copywriter: Bex Radford
Art Director: Tim Howman

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Wednesday, March 12, 2008

Faking it...



Nova is a pay TV provider via satellite, in Greece. This campaign here was launched to promote the covering of the Oscar awards. I believe it's successful because not only it shows directly what it should be using a good sense of humor, but also uses 3 different themes of what customers are really interested in seeing and paying for... politics, sex and sports. The copy written here and translated reads: "A lot of people act. Only one will be awarded. Oscars only on NOVA." I admit I'm not impressed from the art direction, but as I said, the idea shown here is not bad at all.

Client: Multichoice Hellas S.A. / Nova
Agency: Spot JWT, Athens
Creative Director: Lazaros Evmorfias
Copywriter: Aliki Hiladaki
Art Director: Giannis Hatzihristou

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Monday, March 10, 2008

Work to live or Live to work?




Well you know what they say... If you don't admit you're alcoholic, then you probably are! This campaign was done in UK for recoverworkaholics.com, which is pretty clear what they do ;-) This issue I believe concerns most of us in the field, as we all know (but hardly admit) working in advertising takes most of your life away! I also know that we all like to call this a "thrilling" job, a work that we mostly enjoy treating it as a "hobby" and I also am sure that most chief creatives won't like what I am talking about here (including mine) ;-) The truth is that important things in our lives just pass away, since we still live in the world of make believe, trying to make others to believe too :-) I know I shouldn't be saying these stuff, but I just can't help it... Our job IS really great (and so is everybody's else no matter what) we all participate in making the world turn, in a very important way I must say, but think a bit after seeing this "copy based" campaign and think twice after seeing the last one! Don't need to say more do I?
If you're among those people that are thinking "what the heck" I'm talking about... seek some help immediately... *What the heck am I really talking about?!*

Client: Recovering Workaholics
Agency: The Gate, London
Copywriter: Paul Alderman
Art Director: Paul Alderman / Paul Anderson
Typographer: Paul Alderman / Jonathan Madden

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