A nice concept hidden in this campaign for Live Poker Magazine. Three ads, made in France, that talk about bluffing in a sort of "impossible" way :-) I guess in Poker it is all about daring! Nice attempt to make me smile... and it did work I must say ;-)
Client: Live Poker Magazine
Agency: DDB, Paris
Creative director: Alexandre Hervé / Sylvain Thirache
Copywriter: Olivier Lefebvre
Art director: Benjamin Marchal
Photographer: David Stewart
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The Children's Society is a national charity driven by the belief that every child deserves a good childhood. To that end it provides vital help and understanding for those children who face the greatest danger, discrimination or disadvantage; children who are unable to find the support they need anywhere else. They unveiled the UK’s first billboard made entirely out of flowers in celebration of their garden at the RHS Chelsea Flower Show 2008 and their ongoing investigation into the state of childhood in the UK. Carrying the charity’s strap line, ‘Making Childhood Better’, the floral 20ft x 10ft ‘flowertising’ billboard is made up of 4,000 fresh roses, 1,500 fresh carnations and 1,000 chrysanthemums; contains over 102,000 petals; took over 288 hours to create and two hours to construct on site. The billboard wants to communicate that every child deserves a good childhood and that green space can play an important part in achieving this. A beautiful eye-catching surprise, reminding that summer is on its way!
Client: The Children's Society
Agency: Cake, London
Gardeners: Mick Lambert / Pat Lambert
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Ace is a whitening product for clothes. In this ad done in Turkey we see a chess game of "stains" against white clean clothes! Looks like white wins, as the copy also tells us. Sure is a different way to show a product like this, although I'm not very sure rather I like it or not :-/ I believe it is on the border line between well done and "forced".
Client: Ace
Agency: Grey, Constantinopole
Creative Director: Engin Kafadar / Tugbay Bilbay / Ergin Binyıldız
Art Director: Dide Hersekli
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I loved the art direction and the simple idea hidden in these Matchbox ads. What could be more direct than this? Kids that play with miniature model cars, imagine that they actually drive them. A nice "easy to get" campaign, without needed to use any text except the logo.
Client: Matchbox
Agency: Ogilvy & Mather, Frankfurt
Creative Director: Christian Mommertz / Sr. Stephan Vogel
Copywriter: Stefan Lenz
Art Director: Stefan Lenz / Marco Weber
Photographer: Kajetan Kandler
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Well the Greek Orthodox Easter has arrived, so it's time to take some days off. Days of grief that are followed by the resurrection of Christ, bringing along the message of love and hope for all. Happy easter to everybody. I will continue my blogging on 5th of May... Don't eat to much lamb now after all that fastening... (Greeks know what I'm talkin' about) C ya all soon.
Kids watch and do exactly what grown ups do. This is the meaning of this anti-smoking campaign, that I find so correct! The copy seems plenty, but it's worth reading it, for understanding the children's point of view about this topic. Illustrations look beautiful and so does the whole concept. I liked it alot.
Client: Friends of Cancer Patients
Agency: Saatchi & Saatchi, Amsterdam
Creative Director: Magnus Olsson
Copywriter: Avinash Sampath / Tim Bishop
Art Director: Tim Bishop
Retoucher: Jeroen Wartenbergh
Illustrator: Gregory Ferrand
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An Ad made in Mexico for Jeep. It was done to promote the Jeep camp, where test rides were taking place in real nature conditions. It took me a while to understand though that the three parrots represent the three colors of the traffic lights! Nice thinking but it looks a bit "hard to get" in my opinion... and without the explanation above, maybe it did need a test-ride text after all.
Client: Jeep
Agency: BBDO, Mexico
Creative Director: Ruben Rocha / Agustin Esteban
Copywriter: Omar Sanchez / Diego Gonzalez
Art Director: Antonio Cue / Agustin Esteban
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Shackleton in Spain is becoming one of my favourites :-) I love their humor that is very well combined with a good dose of creativity. In this ad, we see all the truth about Star Trek (I admit I am a big fan of that TV serial) and how it all began. It seems as Mr Spock didn't always have those long ears. I really wonder why didn't I become a Vulcan too, after all these "non studying" years in school... probably it doesn't happen to all naughty boys! Keep it up guys, it's always nice making us laugh. :-)
Client: Sci Fi Channel
Agency:
Creative Director: Juan Nonzioli
When it comes to condom ads, you just don't know what to expect anymore. Most of them are done a dozen of times. The "extra large" theme done in this ad is never shown I believe in this specific way... By placing in the ad a third middle shoe, they emphasize on the "King Size" mentioned in the copy. I guess it's easy to say what the "third foot" really is... Elephantiasis maybe? ;-/
Client: Manix
Agency: CLM BBDO, Paris
Creative Director: Gilles Fichteberg / Jean Francois SACCO
Copywriter: Laurent laporte
Art Director: Sophian Bouadjera
Photographer: Eric Devert
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A very nice campaign for Holme Gaard Mouthblown Glass creations. The visuals in these ads show the glass, exactly the way they should, as mouthblown! The concept's result is very simple and beautiful. I don't really believe it is an easy idea, even if it can cross your mind after seeing it. A light and minimal sample of good advertising made in Denmark.
Client: Holmegaard Glass
Agency: Co+Hogh, Copenhagen
Copywriter: Peter Dalgas
Art Director: Claudio Mollebro / Dallanda Berry
Photographer: Mads Lauritzen / Claus Mollebro
Illustrator: Werkstette / Martin Bo Kristensen
Typographer: Morten Bak
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How good can it be to show 3 different type of knock-outs to advertise a sleeping pill product? I really wonder! I thought it it supposed to relax you and feel calm, making you sleep peacefully (that should be its strong advantage). Communicating it as a big-bang on your head, just doesn't feel right... that is what can make you wake up with an awful headache I guess. Hm... am I wrong? I understand the point here is the "instantly sleeping" method, but still, doesn't really convince me :-/ I like the illustrations and the direction though and maybe it does work for some of you after all.... who knows? ;-)
Client: GlaxoSmithKline / Sominex
Agency: Publicis U.S.A., Dallas
Creative Director: Eric Moncaleano
Copywriter: Steve Grimes
Art Director: Dolph Kawalec
Illustrator: Clive Biley
Photographer: John Parker
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Siju from India sent this campaign in. Not quite a "new" way of thinking I might say, as the first thing that comes to your mind after thinking "global warming" is a sinked landscape! I believe this topic is already overdone, as I can recall several showing the statue of liberty under water! "Stop global warming. Save the world from becoming an island" is what the copy on this campaign claims, showing all five mainlands of our planet, turned into Islands... I will ask now... why 5 almost same island images? it seems meaningless. I mean take these 5 images and switch them, using the copy from the other ads... any difference? Should use at least some of the mainland's characteristics to make them more unique. But I do admit, it does look interesting :-)
Client: Bhadra Communications / Public Interest
Agency: Bhadra Communications, Bangalore
Creative Director: Satya P R
Copywriter: Satya P R
Art Director: Siju S Nair
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Berlitz foreign language school has always communicated with brilliant campaigns in the past (as much as I can recall). Here is a different way of doing it by DDB in Germany... Using beautiful visuals of barriers made by the language word and showing people behind them in the cultural country's way (France, Sweden and China) they incite us to "break the language barrier" as the copy claims, and move on to another level of language learning, by entering their country (probably from the sea side) ;-)
I loved the art style these ads are made of. The "plant" detail in all three of them is a plus in my opinion. I believe they look emotional enough as they should.
Client: Berlitz
Agency: DDB, Dusseldorf
Creative Director: Alexander Reiss / Heiko Freyland
Copywriter: Shahir Sirry
Art Director: Alexander Reiss
Illustrator: Maren Esdar
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Lowe Bull in South Africa, created a "propaganda" poster for Russian Bear Vodka that was placed on the walls facing bathroom mirrors in pubs and clubs. At first glance, the writing appeared to be in Cyrillic Alphabet (probably meaning nothing), but when looked at through the mirror, the letters reversed to read in plain English: Real "Men Don't Drink and Drive." A nice sort of a mirror game, that can surprise somebody when first seen, probably making him think he drank too much ;-)
Simple and effective creative method, for a social interest message.
Client: Russian Bear Vodka
Agency: Lowe Bull, Cape Town
Creative Director: Alistair Morgan / Kirk Gainsford
Copywriter: Simon Lotze
Art Director: Brian Bainbridge
Illustrator: Brian Bainbridge
Photographer: Cameron Watson
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This is something I don't remember seeing before. Looks like a "one of a kind" car model campaign. It might look a bit hard to get at first, but if you take a couple of minutes you will understand what it's all about. The ads shown here are simply talking about "fast reaction", comparing it of course to the Peugeot 207 car. Making these animals scared, has a result of fast acceleration. It might also look a bit cruel, but despite that, it can seem funny. The ads work... I am sure the acceleration imagined here will be pretty fast, if the animals won't instantly drop dead from a heart attack first! Nice work from Chile :-)
Client: Peugeot 207
Agency: Euro RSCG, Santiago
Creative Director: Rodrigo Bravo
Copywriter: Rodrigo Bravo
Art Director: Juan Carlos Ramos
Illustrator: Chamo
Photographer: Juan Pablo Montalva
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Nice visuals for Sony Microvault Tiny 4GB Memory Card done in Dubai. We all have seen this concept before I guess, big stuff fitting in small packs, But i like the clearness of these ads here and the exaggeration that this campaign shows! By using an egg, a jelly beans pack and a banana, the concept talks about how many and how huge things can easily fit in a tiny-small Sony memory card. The copy still remains the same as it is for all the Sony products: "Like no other".
Client: Sony Microvault Tiny 4GB
Agency: Fortune Promoseven, Dubai
Creative Director: Vincent Fichard
Copywriter: Vincent Fichard
Art Director: Matthew Jones
Photographer: Adam Browninghill
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So I suppose this blog must keep going on, along with my thoughts, and along with my good and bad moments too... Alot of friends sent me ads for posting these days, but as you can understand it was impossible to post. I will try to follow up and put up the ones I like most at least.
Here is an ad that has arrived some days ago. I like the funny visual but I don't like very much the retouching here, as you can easily distinguish as fake. I think the lighting of the animals is pretty wrong also, but the idea is nice... an off road bike giving a performance for the "wild life", allowing man and nature to trade places. The copy reads: "Definitely not the same landscape" Nice thinking for a bike ad.
Client: Yamaha WR250R
Agency: 1861 United, Milan
Creative Director: Vincenzo Gasbarro / Federico Ghiso
Copywriter: Mario Esposito
Art Director: Christian Longhi
Photographer: Winkler + Noah
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Mr Tony… my Father, my Teacher and my
Goodbye Dad, you are the most important person in my life and will always remain that way in my heart. I’m sure you deserve a great place in heaven, as you were the best husband I ever saw and the best caring dad on this planet.
Thank you for teaching me all I know and giving me a strong and steady base to keep on going on this weird world. I will try to do my best 'till we meet again sometime, somewhere…
P.S: I will soon be back with you all.
Advert-Eyes blog will not be posting for the following few days.
Please keep on checking regularly, as I will be back with you soon.
Many thanks for understanding. Meanwhile... stay creative :-)
A Campaign done for an after-shave product, specialized in dark-skinned people in South Africa. One for women and one for men. The ads compare the after shaving effect with insect bites and feeling on your skin, showing a spider under a woman's armpit and ants on a man's face, both meant to be the "hairy" part on the skin... something you don't feel when you use this product ;-) The copy on the pack shot reads: "After shave care for waxed and shaved skin. Fino Soothe". I'd say it's good!
Client: Fino
Agency: TBWA / Hunt / Lascaris, Johanesburg
Copywriter: Jonathan Smith
Art Director: Lapeace Kakaza
Illustrator: Rob Frew
Photographer: Jason Robinson
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This really made me laugh, and I'm telling you it's not so easy... And when I say Oceania has humor, I really mean it! This billboard ad was made in New Zealand to promote the TV premiere of the "American Psycho" thriller, on TV2 channel. We have seen this face in many ads lately and they had just began to become boring I guess, but in this case I will simply call it a "Great use of President" :-)
Client: TVNZ / TV2
Agency: Saatchi & Saatchi, Auckland
Creative Director: Mike O' Sullivan
Copywriter: Bex Radford
Art Director: Tim Howman
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Nova is a pay TV provider via satellite, in Greece. This campaign here was launched to promote the covering of the Oscar awards. I believe it's successful because not only it shows directly what it should be using a good sense of humor, but also uses 3 different themes of what customers are really interested in seeing and paying for... politics, sex and sports. The copy written here and translated reads: "A lot of people act. Only one will be awarded. Oscars only on NOVA." I admit I'm not impressed from the art direction, but as I said, the idea shown here is not bad at all.
Client: Multichoice Hellas S.A. / Nova
Agency: Spot JWT, Athens
Creative Director: Lazaros Evmorfias
Copywriter: Aliki Hiladaki
Art Director: Giannis Hatzihristou
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A "made in Greece" print ad for World Aids Day. The idea is very good... Get rid of the grim reaper by using protection and save your life. I like very much the "underground" scenery and the whole visual structure (nice illustration also). A small touch of black humor that makes you smile and think at the same time.
Client: World AIDS Day
Agency: Cream, Athens
Creative Director: Fotis Georgiou
Copywriter: Alex Esslin
Art Director: Filimonas Triantafyllou
Illustrator: Fivebluewishes
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ebb&flow™ in London helps Alicia Keys release a so called "virus" for ground breaking charity "Keep A Child Alive". A charity providing urgent response to the Aids pandemic ravaging Africa. The charity's work will offer people in the UK the opportunity to provide lifesaving antiretroviral (ARV) medicine and support services directly to children and families living with HIV & AIDS. The campaign posters were launched on February 28th 2008, at Alicia Keys concert in Birmingham and will be followed by the 02 Arena in London. Using the slogan: "Let's start a virus to end a virus". It prompts people to donate by sending a text message "Alive" to 82540 and also forward the message to others as if it was a "Virus". These posters will be deployed at all venues on Alicia’s UK tour. The whole campaign is also supported by the micro-website: www.keepachildalive.org/uk, with vital information and plenty of downloads to pass on via bluetooth. This viral marketing Idea of engagement through Bluetooth Activism seems pretty cool, making young people mostly, instantly react and spread the word around. Looks like it's gonna work well, as long as there will be a big audience in these concerts ;-)
Client: Keep A Child Alive
Agency: ebb&flow™, London
Creative Director: Jon Daniel
Photographer: Thierry Le Goues
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This ad was made for a local business newspaper in Thailand that launched a website "bangkokbiznews.com". The copy claims here: "Keep up or get left behind". Although the concept looks maybe like a first idea and done for different products in the past (The "ape-man" scenario, that doesn't understand much about new technology and life style), I still think it is well made having a nice sense of humor, worth sharing it :-). A similar concept was running also on TV here, for a new broadband service just a while ago.
Client: bangkokbiznews.com
Agency: Ongoing, Bangkok
Creative Director: Pijarinee Kamolyabutr / Theerapol Koomsorn
Art Director: Pakkapong Veerapattananirund
Copywriter: Nattavut Leekulpitak / Winai Kitcharoen
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I like the idea in this ad. What it claims is that Gas Station attendants welcome the smart fortwo cdi car, but what it really means is that they will hate you for having one and wait for you right behind the corner ;-) The direction of this ad is nicely made showing the angry gas station guys ready to get you, for not pumping enough gas in your smart car! I guess it must really be a very economic one... but again in this case, it should be the owners of the station getting mad and not the attendants ;-) If you are a smart owner, just send your friend once in a while to fill up a few containers for you... they should be enough to tour Europe ;-)
Client: Smart
Agency: BBDO Duesseldorf
Creative Director: Ton Hollander
Copywriter: Christian Ole Puls / Markus Steinkemper
Art Director: Kai Gerken / Nicole Höfer
Photographer: Klaus Merz
Typographer: Dominic Speck
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Copy: "If Formula One were a PC. Macs never require pit stops. No rebooting, no hassles and no hiccups when connecting new peripherals. No pain. More gain with Mac."
Copy: "If your girlfriend were a PC. A Mac turns heads for the right reasons. Sculpted surfaces, gorgeous graphics - it's always perfect eye candy. No pain. More gain with Mac."
Copy: "If your pet were a PC. You'll never have to train a Mac to give you the right kind of leg up with an OS upgrade. No pain. More gain with Mac."
I was surprised to see a new "print" ad campaign for Apple (Not really used to them). This is a different approach to the "I am a mac" campaign, this time done in Dubai. I like the design that seems to be following the minimal Mac style (although more fresh). A bit aggressive? I don't really know, but it sure is teasing. Can't say if it will work either, but I will totally agree with the copy used... everything goes smooth, easy and "noiseless" (I'm sure all you mac users understand that). I like it, Thanks San for Sharing it :-)
Via: www.uglydoggy.com
Client: IMC ME / Apple
Agency: Intermarkets, Dubai
Creative Director: Clive Sorel
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Here is another ad again for a door lock and again done by the same agency... Ongoing in Thailand. Now I know many of you will think "oh no, another maze ad", but before you do think if you have seen something similar for a security system. ;-) After all mazes are made to make our life harder to get through someplace, so probably a door lock ad is the best use of it! If you cannot say easily what the visual is, well it is an aluminum round door handle that is sliced in the middle, letting the maze inside it show, obviously meaning how tough it is going through the doors using Skulthai United locks. You think it is too forced? I don't really think so.
Client: Skulthai United Locks
Agency: Ongoing, Bangkok
Creative Directors: Pijarinee Kamolyabutr / Theerapol Koomsorn
Copywriter: Taveewong Prasopsan
Art Director: Tara Deetae
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"Expensive. . . for many reasons", is the copy written in this ad made in Thailand. The visual has a door handle-lock with a tag on it showing its price and also how much you save, mentioned on it... What they mean by "save" is not the price from another lock, but all the items you can keep in your home safe, without worrying that someone can steal them! Simple as that but giving the message well.
Client: Schlage
Agent: Ongoing, Bangkok
Creative Director: Pijarinee Kamolyabutr / Theerapol Koomsorn
Art Director: Wasin Pothikasem
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