This is a great Outdoor Ad for Ariel.
The closer you get, the more the stain removes away, only to read at the end: "Cleans as fast as this"
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Creative Director: Daniel Fierro/Ignacio Zuccarino
Copywriter: Hernan Rebalderia
Art Director: Bruno Acanfora/Santiago Dulce
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