Who's the "copy cat"?

It is quite sad to see this happening... The same product (different brand) advertised exactly the same way.
This is a bad sample of our job that i honestly don't like. I wonder who had the original idea.
My opinion is that goodyear's ad came out first.
Both ads claim that their tyres grip... pitty!


Client: Goodyear Tyres
Agency: McCann Erickson, Belgium
Copywriter: Gregory Defay
Art Director: Laurie Lacourt
Photographer: Bernard Bertrand


Client: Firenza Tyres
Agency: FoxP2, Cape Town
Copywriter: Justin Gomez
Art Director: Andrew Whitehouse
Photographer: Clive Stewart

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