Big Brother is (bully)Watching you...

A campaign to fight bullying, among young Londoners was launched. The Mayor's office, the charity Beatbullying and the Association of London Government, aims to raise awareness among children and adults about bullying and show practical steps that can be taken to stop it. Bullywatch London packs, containing stickers, posters, action cards, badges and leaflets were released. The campaign also wants to raise awareness among adults and get them to demonstrate that they are ready to offer practical support to London's youngsters. The poster is eye catching, but it does not remind me much of "combating against bullies"... looks more like "big brother is watching you". What should be achieved here, is not to spy but to act. This gives the impression of the "brazil" movie. I just hope it finally worked... but personally i think it looks spooky with everybody watching in distance. check out their site: www.bullywatchlondon.org.

Client: Bullywatch London
Agency: ebb&flow, London
Creative Director: Jon Daniel

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