There are so many girls in Turkey that never went to school. This is really a shame if u consider they are just about to enter the European Union. It seems that some people there still treat women (and girls) in the old fashioned "Eastern style" way. Unicef in Turkey tries to contribute in making this culture finally change, giving the message: "Don't let our girls stay uneducated". I find the copy and the picture as strong as it should be.
Agency: Guzel Sanatlar / Saatchi&Saatchi, Constantinopole
Copywriter: Hakan Ertan
Art Director: Hakan Ertan
Illustrator: Hakan Ertan
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