Electix, Electix... WTF is Electix???

The company is embarking on a slightly ambitious marketing project. The whole idea is to get people wondering what Electix could be and essentially create a talking point. The campaign is being run as a teaser website at their domain name http://www.electix.net. The website invites visitors to enter what they think electix means, and the best entries will win one of what they are. The web page automatically generates meta tags (picked up on by the search engines) containing each competition entry. So, in effect, electix’s teaser site should manage to find its way into a large amount of searches on the web which it has nothing to do with. People then visit the site, and curiosity should bring them back to the website when it launches in July. So i guess we have to all wait, since they don't give away their secret yet ;-)

Client: Garcon Limited
Design Agency: Firebath Creations
Studio manager: Mark Newby

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