Erase & Rewind

"Undo" is the title of this ad and you can imagine why (ctrl+Z). I personally find it very good and light. I love also the idea that the copy text is made by the product itself with no further support.

Client: Olay
Agency: Saatchi & Saatchi, Dubai
Creative Director: Ed Jones
Art Director: Fadi Yaish
Copywriter: Ranadip De
Illustrators: Ahmed Kundreman / Fadi Yaish

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