Mouth wide shut...

Wanting to make people support the Amnesty International fight for freedom of speech, two of the biggest Polish daily newspapers “Gazeta Wyborcza “ and “Rzeczpospolita“ came out Censored. On the true front pages, they crossmarked some basic parts of the articles with black markers, managing this way to change the meaning written there. You can read at the bottom of the front pages: "This is how freedom of speech is in Belarus". Signed: "protest on www.amnesty.org.pl". Looks like this "bellow the line" Ad worked, cause it had a great correspondence. Very Unique idea isn't it?

Here is the poster for the same campaign. Also gives the message good!

Client: Amnesty International
Agency: Saatchi & Saatchi, Warszawa
Creative Director: Jacek Szulecki
Copywriter: Jakub Korolczuk
Art Director: Ryszard Sroka

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