A clever "black" way to show how harmful fat is. Through a frying pan and a piece of butter. Might be a bit scary also :-/ What i don't like about this campaign is the use of too much copy, but after all it's a medical ad and most of them are familiar with this sort of writing.
Client: Roche / Xenical
Agency: Paling Walters, London
Creative Director: Frank Walters
Copywriter: Carmel Thompson
Art Director: Adrian Parr
Photographer: Johnathan Knowles
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