Floss!

Well i'm not sure i'm really getting this campaign about dental floss... the way i understand it, is that annoying things happen between the nice ones, and we can just clean them the way the floss cleans our teeth, removing all the sneaky parts that you can't really see when hiding there!.. Now what i don't think is right is this... the last ad of this campaign for example, shows that his son education is stuck between his "sports car" so what must he do? get rid of that, enjoy the sports car and leave his kid uneducated? just a thought... any better ideas what this ad exactly wants to communicate? :-/

Client: Crest Glide Dental Floss
Agency: Saatchi & Saatchi, New York
Copywriter: Icaro Doria
Art Director: Menno Cluin
Photographer: Jenny van Sommers

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