Great brakes... terrible road!

Dacia Logan is advertising its ABS feature.
Ok i admit it... Dacia seems strange to me (actually i haven't seen one since i was a kid) but the ad is good. I like the "carpet" effect on the road, and the art direction reminds me much of an everyday's life scene, while a ball bounces on the road, and you know there must be a kid running after it.

Client: Dacia Logan
Agency: BBDO Graffiti, Bucharest
Copywriter: Roxana Panaitescu
Art Director: Radu Zaharescu
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