Hand made tanning

Another clever outdoor ad. The more you slide the dimmer, the more tanned she gets (depending on product and UV protection number). The trick ofcourse is the built-in light it has inside.

Client: Johnson & Johnson sunscreen lotion
Agency: DDB, Brazil
Creative Director: Sergio Valente / Julio Andery
Copywriter: Aricio Fortes
Art Director: Rodrido Mendes

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