New and powerful placement for Listerine tooth decay prevention mouthwash advertising, on the ceiling in dentist’s clinics, just above the patient’s head. The advertising is reminding you that you should take more care of your teeth and not be there at that moment. I am already too much afraid of them, it would for sure work for me!
At first sight it looks amazing, but then I just wonder... isn’t this against dentists? I suppose it’s not in their interest to agree to place it there… or they don’t care cause they believe that the product doesn’t really work? I am a bit confused :-/
Agency: Euro RSCG,
Creative Director: Dejan Stajnberger
Copywriter: Stepan Zalesak
Art Director: Michal Gabriz
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