Obelix and Popeye dead?

This ad is saying: "Remember your heroes, before it is too late", and it's for Caricature and Cartoon museum basel... Funny? well if it is, it's for sure black humour! Thank goodness it's not Spider-man, i wouldn't accept that ;-)

Client: Caricature & Cartoon Museum Basel
Agency: Scholz & Friends, Zurich
Copywriter: Axel Tischer / Daniel Bodeker
Art Director: David Fischer
Illustrator: Matthias Topfer / Wieslaw Smetek
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