Ooooh that smell...

All i can say to describe this ad is... Wow! The art direction is great (i love the baby's expression), and what is even more great, is that you can say it all with just one word..."Downloading". What could be better than that? :-) Excellent job.

Client: Procter & Gamble/Pampers
Agency: Del Campo Nazca Saatchi & Saatchi, Buenos Aires
Creative Director: Chavo D'Emilio
Copywriter: Gaston Bigio
Art Director: Jonathan Gurvit

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