Oogmerk explains the difference between wearing or not glasses. Usually people feel bad for wearing them (at least in the beginning), so this is a good reason for people to feel bad NOT for wearing them. The approaching is very nice.
Client: Oogmerk opticians
Agency: LG&F, Brussels
Copywriter: Tim Driesen / Joeri Van Den Broeck
Art Director: Joeri Van Den Broeck / Tim Driesen
Illustrator: Pieter De Poortere
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