Silk Cut Cigarettes were always surprising ads in Greece. This is the latest outdoor campaign. The older campaign that was running called "half-half" was really something to remember here. People still talk about it. Adel / Saatchi & Saatchi also had won a Gold Lion Cannes award in the past with another silk cut ad called "Meat-mincer". This one here, I'm not so crazy about, but its considered as a good advertising example for Greek standards.
Client: Gallaher Hellas, Silk Cut
Agency: Adel / Saatchi & Saatchi, Athens
Creative Director: Michalis Hatzicharalabous
Art Director: Panagiotis Kavopoulos
Copywriter: Ivan Papadopoulos
Illustrator: Panos Mattheogianis
Photographer: Alexandra Papaloudi