Friday, April 13, 2007

Silky cuts




Silk Cut Cigarettes were always surprising ads in Greece. This is the latest outdoor campaign. The older campaign that was running called "half-half" was really something to remember here. People still talk about it. Adel / Saatchi & Saatchi also had won a Gold Lion Cannes award in the past with another silk cut ad called "Meat-mincer". This one here, I'm not so crazy about, but its considered as a good advertising example for Greek standards.

Client: Gallaher Hellas, Silk Cut
Agency:
Adel / Saatchi & Saatchi, Athens
Creative Director:
Michalis Hatzicharalabous
Art Director:
Panagiotis Kavopoulos
Copywriter:
Ivan Papadopoulos
Illustrator
: Panos Mattheogianis
Photographer:
Alexandra Papaloudi

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