Test: How many people fit in a mini car?

Sitting in a Mini feels like sitting in a big car, especially thanks to the innovative design of its back rests. This very fact – its surprisingly spacious interior – was communicated through a truly eye-catching ad campaign, taking place at Zurich main mertro station. People entering or exiting the station, look like they go in or out of the Mini car… what you see is endless people fitting in it!

Client: Mini
Agency: Jung von Matt, Zurich
Creative Director: Michael Rottmann / Alexander Jaggy
Copywriter: Lars Haensell / Ole Kleinhans
Art Director: David Hanselmann / Hendrik Schweder

Rate this ad