Translator needed...
Now this ad really made me laugh out loud, don't now if this concept has been done again but my both thumbs are up for it :-) I guess the signs don't really mean anything, but even if they do, that is not the point. Really makes you wonder in what sort of trouble you might be in. Fabulous.
Client: Chupa Chups
Agency: DDB, Düsseldorf
Creative Director: Heiko Freyland / Raphael Milczarek
Copywrites: Felix Lemcke / Jan Propach
Art Director: Fabian Kirner / Michael Kittel
2 comments:
Hey,
My understanding is that the message is you should learn or you can be in danger as the signs don’t give the real message but the text below does.
On the third add (with the desert) is written: “Zone for nuclear tests. Crossing forbidden. “ I guess the others have similar unexpected meaning of the text below the signs.
Really good one!!!
Cheers,
Sevie
Thanks for the help Sevie :-) keep in touch.
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