Very good seatbelt campaign...
In advertising we say "truth well told"... well i don't think that it could ever be done better than this. Just try to find an excuse why we care more for things we carry instead of children. Do we really believe we will never crash? Guys in New Zealand really did a great job!
Client: Environment
Agency: Colenso BBDO,
Creative Director: Toby Talbot / Richard Maddocks
Copywriter: Toby Talbot / Steve Back
Art Director: Steve Back
Photographer: Mark Lever
Typographer: Jacko van
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