Well it does look different, although we've seen this idea plenty of times! Guinness continues to claim that good things come to those who wait... what i don't know is if these things that we wait for are really good or just make our living easier... what i mean is that how good can machinery be, when our planet's pollution grows bigger everyday? Maybe simple things are better in life (but i guess that's not the idea here)... Nice thinking anyway.
Agency: Abbott Mead Vickers BBDO, London
Copywriter: Barney Ashton
Art Director: Aaron Adler
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