Brake the chain!

Believe it or not, slavery still exists in some countries! This fantastic & special social interest print ad, was made to help stop slave labour in Brazil. While opening and stretching the pages the handcuffs are teared apart, showing that with people's help, this can be stopped. Easy to remember, it's a unique and brilliant idea done for a subject like this.
via: b--low

Client: International Labour Organization
Agency: AlmapBBDO, Sao Paulo
Creative Director: Luiz Sanches / Roberto Pereira
Copywriter: Renato Simoes
Art Director: Renato Fernandez
Photographer: Marcia Ramalho

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