Chill out

Mars has released a bar that's called Chilled and is found in deep freezers. This was made to promote the chocolate Mars bar in the Summer months. This ad used for it, shows a guy on the beach, loosing his manhood when trying it! Maybe it's too much carried away and a bit freaky, but makes you laugh too i guess. (I'm starting to think... I should stick to my favorite chocolate bar only in Winter time) :-/

Client: Mars Chilled
Agency: Colenso BBDO, Auckland
Creative Director: Richard Maddocks
Copywriter: Jonathan McMahon / Lisa Fedyszyn
Art director: Lisa Fedyszyn / Jonathan McMahon
Photographer: Mat Baker
Retouchers: Berrin Moody / Carl Baker / Michael Currie

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