CM... (Compact Mobile)

Sony Ericsson has determined Saatchi & Saatchi as their Global Advertising Agency
since 12 September 2006... Celebrating the 5th birthday of the joint-venture, SE has started a campaign featuring the “liquid entity” logo replacing the heart in many “I ♥…” phrases. One of these ads is this one. I like the idea of the mobile fitting in the CD cover showing two things... first how thin it is and secondly that it's a music storage device also.

Client: Sony Ericsson
Agency: Saatchi & Saatchi, London
Creative Director: Kate Stanners

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