Mixed up brain

This is a social campaign fro Cutty Sark Whisky in Greece, asking drivers to be more responsible. Don't drink and drive message, from a whisky... could get some benefits for it. I found the visual cool, showing a brain with a shift stick. The message i get, is that your brain is so mixed up, that you can't find the shifts. Good one.

Client: V. S. Karoulias S.A. / Cutty Sark
Agency: Fortune, Athens
Creative Director: Giorgos Probonas / Fran Hatzipetrou
Copywriter: Themis Lazaris
Art Director: Kostas Dalianis

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