Deflation

Biodynamic is a physical gym studio and it says that by visiting them, it takes only 45 days to see great differences in your body. The copy claims: "Maybe it's time to swim without a life saver?" All it wants to say is that the extra waist kilos feel and look like an air tube... right comparison!

Client: Biodynamic Gyms
Agency: Dot S.A., Athens
Creative Director: Dimitris Kavouras
Copywriter: Katerina Harbi
Art Director: Giannis Stavrogianakos

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