The copy on this campaign reads: "20 years after the disaster, Chernobyl's landscape reminds one of a barren planet. Even more damage was done to local residents, their bodies and minds alike. Red Cross provides them with both medical and psychological assistance. Recently, radiation linked illness have increased. Please support us. Keep up your interest in Chernobyl." I find it very true and a shame of us not to think of these innocent people. The campaign looks very strong.
Client: Red Cross / Chernobyl Charity
Agency: Leo Burnett, Kiev
Creative Director: Jaroslaw Wiewiorski
Copywriter: Tatiana Fedorenko / Jaroslaw Wiewiorski
Art Director: Pavel Klubnikin
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