Don't Panic...

Bic always turned out to do great ads (thanks to some good agencies), this one is one of them. Using notes left on different places of the house, they announce some sort of bad events that have happened... the trick here is about the way the notes are written :-) Although the situation was an emergency and urgent, the author found time to make them look pretty! probably you just can't resist to create, while using a Bic pen. The copy is telling us that Bic gives us more joy of writing. The ad got a bronze award, my opinion is it deserved more (at least a silver).

Client: Bic Cristal
Agency: Jung von Matt, Hamburg
Creative Director: Mathias Stiller / Wolfgang Schneider
Copywriter: Michael Haeussler
Art Director: Michael Janke
Photographer: Daniel Zoubek

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