Sunday, May 13, 2007

Drink your food

Interesting Illustration for this ad for Robinson's Fruit Shoot Juice. The ad shows a girl trying to swallow a pineapple, you can see the shape of it, while it's coming down her throat... that is why the copy claims: "Makes fruit easier to swallow". Nice way to say that with Robinson's, you get all the fruit (plus vitamins), straight away... you don't even have to chew. ;-)

Client: Robinson's Fruit Shoot Juice
Agency: Bartle Bogle Hegarty, London
Copywriter: Wesley Hawes
Art Director: Gary McCreadie
Illustrator: Adrian Johnson

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