Everybody is goin' (fresh) - crazy...

A Mentos print ad for a competition that is going on, giving the opportunity to win different prizes. The visuals are really cool. Lots of people running in bathing suits, but except running on beach sand, they do it on snow! Mentos lately claims to be a "fresh-maker" so i guess that's why it looks kind of cooling-fresh. The copy reads "Have you got a fresh mind and a tend towards crazyness?...The big Mentos competition is for you!". This national competition, is about loading into: www.mentos.gr, and sharing there a "crazy" photo or video you have made. The winner gets a trip to Ibiza, but there are more prizes to win also.

Client: Mentos
Agency: Dot S.A., Athens
Creative Director: Dimitris Kavouras

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