A campaign that came out in Romania, from the Red Cross and for the victims of the floods. It might look funny, but i think it's more serious than it looks. Strange "eye catching" method used, by dressing old victim people with rock and motorcycle outfits, just to say that anything is good enough for them. Maybe it can be better just donating, so they can get what they need. I like the idea and i'm sure it worked.
Client: The Red Cross
Agency: TBWA / Merlin, Bucharest
Creative Director: Cristian Munteanu
Copywriter: Radu Olteanu / Alin Marghidanu
Art Director: Catalin Scripca
Rate this ad