Danonino kids are sort of special ones... what is different about them, is that they grow very tall (as this ad claims) comparing to other kids of the same age. This is why when they draw, the sketches are made with a "view from the top", looking down to the world where other kids live :-) ... Now this is what can be called, a "high idea"!
Client: Danone / Danonino
Agency: Young & Rubicam S.A. de C.V., Mexico City
Creative Director: Carl Jones / Esau Vazquez
Copywriter: Esau Vazquez
Art Director: Ricardo Montes de Oca
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