After two drinks, your attention while driving will diminish by up to 76% is what this social ad done for SAAB is claiming. The direction is cool showing exactly the sense of drinking and driving!.. this is how much attention you pay to the road. Like the execution very much.
Client: SAAB Italia
Agency: Leagas Delaney, Milano
Creative Director: Stefano Rosselli / Stefano Campora
Copywriter: Michelangelo Cianciosi
Art Director: Eustachio Ruggieri
Photographer: Fulvio Bonavia
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