Keep moving...

Client: Heredia Coffee
Agency: Leo Burnett, Lisbon
Creative Director: Fernando Bellotti

Well done campaign for Heredia Coffee. What the copy claims here is, that you loose 1/3 of your life by sleeping... for this reason they show lists of things you could do, but missed! Things such as: reading books, going to concerts, or visiting places around the world. If you think of it, it might be so, but i doubt that it was because of sleeping too much (although i love to) ;-)

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