Frightening dogs that come in a small size! Funny styling ad for Pedigree dog food. Promisses to give dogs, really strong teeth... so strong that Police, Security guards, and the Army are using them, as watch and guard dogs... the size of them ofcourse, is not a problem, since the ones used in this campaign are "mini" dogs.
Client: Pedigree / Dentastix
Agency: TBWA, Paris
Creative Director: Erik Vervroegen
Copywriter: Daniel Perez / Ghislaine De Germon / Stephane Gaubert
Art Director: Javier Rodriguez / Isabelle Monot
Photographer: Cingy Gravelat
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