Thursday, May 31, 2007

King of the Jungle

Jeep has made us familiar with their simple and straight ads... This is also one of them, made in China. All it means is written with two words "go inside" and i think it's easy to guess that it's a Lion. The lord of the jungle has been used plenty of times in ads (uncountable), But i think this time it has been done correctly. Ok i know photoshoping does not look perfect, but that's not the point (the concept is), or maybe again it's done in purpose for that door-handle to stand out . ;-)

Client: Jeep
Agency: BBAD, Taiyuan
Creative Director: Billy Lu
Copywriters: Paulo Wang / Annie Wu
Art Director: Billy Lu
Photographer: Lu Yibin

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