Fnac is kind of a new store in Athens. They sell CD's, DVD's, books and tech stuff. This capmpaign was made for it, but i guess i will need to translate it for you. The first one reads "At fnac you don't just buy a book" meaning that you get with it, the whole experience, and i guess that's why they show "Rapounzel" on the top of the bus stop... the girl standing under her, is obviously reading that fairy tale.
The second ad says "At fnac you don't just buy a CD"... So i think it's easy after explaining the first one, to understand why there is an orchestra beside that guy, while he's shaving. ;-)
Agency: Upset S.A., Athens
Creative Director: Giola Gyftoula
Copywriter: Efthimis Filipou
Art Director: Nikos Katrivanos
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