No mercy

Poster ad for Amnesty International, made in Greece. Shows a man with a wire crown on his head and the copy refers to the last words of Jesus Christ, in a different way than he said. Instead of "Father, forgive them; for they know not what they do" it reads "Father, do not forgive them; for they know what they do"... I wouldn't like to think of Jesus as a punisher type, but as a human being, i will strongly agree!

Client: Amnesty International
Agency: McCann Erickson, Athens
Creative Director: Anna Stylianaki
Copywriter: Anna Stylianaki / Popi Dimakou / Katerina Bekirou
Art Director: Popi Dimakou
Photographer: Apeiron / i-blind

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