Seeing this campaign, before you zoom in, makes you believe it is really a visual sound file! Looks really interesting and the execution is great. It's a campaign made for Beyerdynamic Headphones. And the copy is claiming for the first one: "Cleaning the house, never sounded so good" and for the second one: " Doing the laundry never sounded so good"... You can easily say, that what it means, is to enjoy music while doing any sort of house work, so time can pass pleasantly. The synthesis of objects, for giving this music "sound-wave" effect, is cool and fresh i believe.
Agency: Jung von Matt, Hamburg
Copywriter: Rune Degett / Dorte Sprengler-Ahrens
Art Director: Jan Rexhausen / Rune Degett
Photographer: Jan Steinhilber
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