Refreshing drops
Nice Art Direction for this Ioli Water campaign. The copy says on the Greek one with the watermelon: "contains all the freshness", and the one with the lily claims: "contains all the pureness". Almost made me thirsty!
Client: Ioli Natural Mineral Water
Agency: Spot JWT, Athens
Creative Director: Lazaros Evmorfias
Copywriter: Lazaros Evmorfias
Art Director: Anna Androniadou
Illustrator: Thanasis Pozantzis
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2 comments:
Και μάλιστα, αν δεν κάνω λάθος, η Ioli Water Campaign είχε πάρει χρυσό στα Epica 2005... ή μήπως ασημένιο?
Yes you are right, Spot JWT won a gold in Epica 2005 awards for Ioli campaign in Non alchoholic drinks Category. It also won a national gold and silver Ermis award for it last year.
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