Cool campaign for Nikon Coolpix. The copy tells us that there is an invisible assistant with every picture, and that is exactly what the ads show. Good work and good concept. I believe this idea will sell well.
Client: Nikon Coolpix
Agency: Duval Guillaume, Antwerp
Creative Director: Dirk Domen / Geoffrey Hantson
Art Director: Sam De Vriendt / Bart Gielen
Photographer: Tom Nagy
Retoucher: Gloss/Foyer Digital
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