Slippery when wet!

Nice assimilation for an intestine using a "helter-skelter" for Bayer.
For a faster intestine is what the copy claims in this ad, trying to show how you can speed it up. Good one.

Client: Pharbenia / Bayer
Agency: JWT, Milan
Creative Director: Pietro Maestri, Paolo Cesano, Flavio Mainoli
Art Director: Flavio Mainoli
Copywriter: Paolo Cesano
Photographer: Giovanni Pirajno

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