Smarties for two

A common campaign for two different agencies in Germany: (BBDO and Springer & Jacoby), using the same Photographer. The second one looks more conceptual to me, but both are smart (more less) for the smart car.

Copy: "Anybody can park, but only one parks sideways".

Copy: "It's almost impossible to make it more economic".

Agency: BBDO, Dusseldorf
Client: Smart Fortwo
Copywriter: Markus Steinkemper
Art Director: Ton Hollander
Photographer: Uwe Duttmann

Copy: "Amazing room interior. The fortwo smart".

Agency: Springer & Jacoby, Hamburg
Client: Smart Fortwo
Copywriter: Matthias Harbeck
Art Director: Nina Pohl / Dirk Haeusermann
Photographer: Uwe Duttmann

Copy: "A faster turnover. The fortwo smart".

Agency: Springer & Jacoby, Hamburg
Client: Smart Fortwo
Copywriter: Matthias Harbeck
Art Director: Birgit Hogrefe
Photographer: Uwe Duttmann

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