Clever way of advertising a boxing gym... showing criminals represented by boxing sacks, giving the idea of being able to deal with them and defense ourselves. The ad claims "it's lesson time"
Client: Sor. Vorapin Boxing gym
Agency: Lowe, Bangkok
Creative Director: Suphon Khaotong / Kittinan Sawasdee
Copywriter: Wesley Hsu
Art director: Porakit Tanwattana / Rotrob Ramkomut
Photographer: Anuchai Sricharoonputhong
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