They all fall down, like toy soldiers...

Not a bad at all concept for Greek Macedonian Rolls (and by the way Macedonia is in the Northern part of Greece, for those who didn't know)... This is a sort of a Cheese pie, they make there, and usually kids love them. The copy tells us: "Your mum has made you spoilt - You don't share them with anyone!" The small text is a description and it ends with the slogan: "Because kids know better". So now you know why the toy soldiers are keeping an eye on them.

Client: Alesis / Macedonian Rolls
Agency: Cream S.A., Athens
Creative Director: Panagiotis Tzebelikas
Copywriter: Louiza Spiliotopoulou / Petri Kapetanopoulou
Art Director: Niki Anagnostopoulou
Photographer: Tasos Vrettos

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