Ad for Heisse Tasse soup. This product is really hot! Warms you up instantly... so much, that heat just comes out of your body! Not a bad concept at all, showing that the snow on the bench has melted, from the person that was sitting there, drinking his soup.
Client: Erasco / Heisse Tasse
Agency: Young & Rubicam, Frankfurt
Creative Director: Helmut Schulte / Christian Daul
Art Director: Bruno Petz
Photographer: Bruno Petz
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