If you don't use Ariel on your favourite blouses and T-Shirts, then the rock bands shown on them will definitely change names, as a result from changing colors also! So just be careful ;-) Smart communicative ad campaign, from Saatchi & Saatchi in Hungary. I honestly love these prints on the clothes, they could easily become a new funny fashion wear!
Client: Procter & Gamble / Ariel
Agency: Saatchi & Saatchi, Budapest
Creative Director: Janos Debreceni
Copywriter: Laszlo Nagy
Art Director: Sandor Haszon
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