Wintertime and the living is easy...

A campaign for snowboards, done in California! I always thought it was a strictly surfing area... I couldn't imagine people snowboarding there, so probably I'm wrong. The illustration reminds some sort of a fairy tale book, and the copy is emphasizing on Winter time. Sure looks like something different.
Thanks once again Tu.

Client: Berkeley Snowboard
Agency: Collision, Walnut Creek, CA.
Copywriter: Alan Manaysay
Art Director: Theerapol Koomsorn
Illustrator: Theerapol Koomsorn

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