Back to the future

Diesel always came out with huge campaigns. I like most of them, specially the photography part. This is one of the latest they did. A cool one based on the human life in the future. What i really like is that every single ad has a story to tell by itself, which means that the art direction is also great. The copy claims "Human after all" and shows plain simple and silly things that humans do in every- day life... Things that will never really change, no-matter how many years will pass. The "Matrix" visuals are super.

Client: Diesel
Agency: Marcel, paris
Copywriter: Eric Jahnnon / Dimirtri Guerassimov
Art Diector: Nicolas Chauvin / Romin Favre
Photographer: Johan Renck

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