Become a Jollywood Super Star!

This ad reminds me of a Spanish-speaking serial that's appearing on TV here, called "Maria, the ugly" :-) The copy says: "Fiat Palio. Now with tinted windows as standard" It's obvious what it means... behind the tinted window, you get the impression that this "caricature girl" is Angelina Jolie (or maybe Penelope Cruz?)!... what a surprise when the window goes down ;-) Brazilians have a nice sense of humor.

Client: Fiat
Agency: Leo Burnett Publicidade Ltda, Sao Paulo
Creative Director: Ruy Lindenberg
Copywriter: Alexandre Scaff
Art Director: Felipe Massis
Photographer: Felipe Gombossy

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